Google Ads, Analytics, Tracking & Digital Marketing FAQ
100 pillar answers on Google Ads, ROAS, GA4, conversion tracking, Consent Mode, Merchant Center and local SEO.
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GOOGLE ADS & DATA ANALYSIS
English case studies, practical guides and real experiments on Google Ads, conversion tracking, Merchant Center feeds and ROI — written for marketers and founders who need numbers, not theory. Includes the 100-answer Google Ads FAQ.
PrestaShop ghost tracking
Broken events, phantom conversions and how to make measurement reliable again.
Google Ads ROAS at 200%+
Structure, Smart Bidding and clean conversion value — without simply raising budget.
ROAS +200%: cost and CPC halved
From ROAS 4.13 to 12.32, CPC −44%, cost −22% at comparable spend.
Turning off Google Ads: −€77,600
€1,880 “saved”, €77,600 in lost sales. Why pausing can cost more than optimising.
The €77,600 experiment
Short entry point with the same real-world numbers.
Hard Reset for Google Ads campaigns
When optimising fails: rebuild tracking, structure and clean signals.
When the website blocks strategy
SEO and SEM cannot save a site that blocks conversions and tracking.
Custom labels & competition filters
Isolate out-of-market SKUs with custom_label and supplemental feeds.
Google Ads metrics glossary
CTR, CPC, conversions, CPA and ROAS explained with practical examples.
B2B lead gen — health & wellness
+83% sales, CPC −40%. Portal registrations as primary conversions.
B2B lead gen — environmental certification
From PDF downloads to hard contacts: forms, calls and chat.
Dirty tracking carousel (GTM)
Six-step story from overloaded tags to a clean measurement setup.