Turning Off Google Ads: the −€77,600 Experiment
€1,880 “saved”, €77,600 in lost conversion value. ROAS fell hard when the account was paused for a month.
−€77,600Conversion value
−63%ROAS
The takeaway
Cut waste inside the account — don’t switch off the revenue engine. Optimise before you pause.
Comic version: the €77,600 experiment.
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